Avène Hyaluron Activ B3 Concentrated Plumping Serum

An eight-ingredient booster for plumper-looking skin

Hyaluron Activ B3 Concentrated Plumping Serum is the most concentrated formula in Avène's Hyaluron Activ B3 range, built on the brand's Senescence Science expertise in the visible signs of skin ageing. It pairs 1.5% pure hyaluronic acid with 6% niacinamide in a minimalist formula of just eight ingredients, so the skin looks plumper, feels firmer and more elastic, and wrinkles look smoothed. Tested on sensitive skin and fragrance-free, it suits the whole face, including the eye area, as well as the neck and décolleté.

Formula and texture

The hyaluronic acid combines high and low molecular weights: it gives an immediate tightening effect at the surface and absorbs quickly into the upper layers of the skin. Niacinamide (vitamin B3) supports the skin, all in a base of Avène Thermal Spring Water. The fresh, oil-free texture absorbs rapidly without leaving a greasy or sticky film, so it layers easily under any cream or can be mixed into it as a booster. 94% of the ingredients are of natural origin, none of animal origin, in a recyclable glass pipette bottle (excluding the dropper). Made in France.

Key Benefits

• Immediate tightening effect thanks to the high 1.5% hyaluronic acid concentration
• Skin looks replumped from 4 hours after application and wrinkles look smoothed within 2 weeks (self-assessment, 128 users, 1–2 applications a day)
• 83% said their skin looked plumper, 86% smoother and 79% restored (satisfaction study, 128 subjects, 1–2 applications a day for 28 days)
• Very good skin and eye tolerance (in-use test under dermatological and ophthalmological control, 34 subjects, twice daily for 21 days)
• Fragrance-free, oil-free and non-greasy; suitable for all skin types, including sensitive skin

Key Ingredients

• Sodium Hyaluronate (1.5%) — pure hyaluronic acid in high and low molecular weights for instant tension and a plumper look
• Niacinamide (6%) — vitamin B3 that supports the skin and helps it look smoother and firmer
• Avène Thermal Spring Water — the soothing, softening base of Avène formulas
• Glycerin — humectant that keeps the skin feeling moisturised and comfortable

• Use once or twice a day, morning and/or evening.
• Apply 1 to 2 drops to the face, eye area, neck and décolleté.
• Use on its own or before your cream; as a booster it can also be mixed with your usual skincare.