Paul Mitchell Platinum Blonde Shampoo™

Violet Toning Shampoo for Blonde, Silver and White Hair

Platinum Blonde Shampoo from Paul Mitchell is a violet-pigmented toning shampoo built to neutralize yellow and brassy tones in blonde, highlighted, silver, gray or white hair. The purple Ext. Violet 2 dye deposits on the hair shaft to cool warm tones, while a blend of botanical extracts and Simmondsia Chinensis (Jojoba) Seed Oil softens strands during each wash.

Why Choose It?

• Ext. Violet 2 pigment neutralizes yellow and brassy tones on light hair
• Cools and refreshes blonde, silver, gray and white shades between salon visits
• Jojoba (Simmondsia Chinensis) Seed Oil softens strands during the toning wash
• Aloe Barbadensis and chamomile (Anthemis Nobilis) extracts add a conditioning feel
• Designed for weekly or twice-weekly use as part of a regular wash routine

Best For

Blonde, highlighted, silver, gray or white hair that pulls warm, yellow or brassy. Best as a weekly or twice-weekly tone refresher rather than a daily shampoo, so the violet pigment can do its work without over-cooling the color.

Follow with the matching Paul Mitchell conditioner for bleached and blonde hair to round out the toning wash with conditioning slip.

• Apply to damp hair and work into a lather, distributing through mid-lengths and ends.
• Leave on for 1 to 5 minutes — shorter for a subtle tone refresh, longer to cancel more brassiness.
• Rinse thoroughly with warm water until the water runs clear.
• Use one to two times per week, alternating with a non-toning shampoo on other wash days.

Tips

• Start at the shorter end of the 1–5 minute range the first time — violet pigment can deposit faster on porous, very light hair.
• Wear gloves if you bleach or color hair frequently, since the purple pigment can briefly stain skin and nails.
• Rinse promptly if you only want a mild tone refresh; leave on longer when ends look noticeably yellow.