REF Cool Silver Shampoo

Violet toning shampoo that cancels brassy yellow in blonde, silver and bleached hair

Cool Silver Shampoo from REF is a sulphate-free violet shampoo built around CI 60730 (Ext. Violet 2). The pigment deposits a thin violet veil on the cuticle during the wash; on the colour wheel violet sits opposite yellow, so the warm tones that build up in lightened, grey and sun-faded hair read visually neutral. Gentle coco- and amino-acid based surfactants clean without the harsh detergent feel of SLS, and the formula is vegan.

Why Choose It?

• Neutralises yellow and brassy tones in blonde, silver, grey and bleached hair via CI 60730 violet pigment
• Sulphate-free wash base — Coco-Glucoside, Cocamidopropyl Betaine and Sodium Lauroyl Sarcosinate clean gently and respect colour
• Polyquaternium-10 and Polyquaternium-7 condition the cuticle so pigment lays down evenly and the strand rinses smooth
• Dimethiconol finishes the surface for a cool, reflective shine instead of a dull matte cast
• Vegan formula, free of parabens and SLS/SLES sulphates

Best For

Blonde, silver, grey, bleached and highlighted hair that pulls warm or yellow between salon visits. Suitable for level 8 and lighter and for sun-faded mid-tones that need a cool reset.

Use 1–3 times a week in place of your regular shampoo, depending on how warm the hair pulls. On very porous or freshly bleached hair start with shorter leave-on times to gauge deposit.

• Wet hair thoroughly with lukewarm water
• Work a coin-sized amount through scalp and lengths until a soft violet lather forms
• Leave on for 3–5 minutes so the pigment can adhere to the cuticle
• Rinse fully with cool water to seal the cuticle for shine
• Follow with a moisture conditioner or mask, because toning shampoos do not condition on their own

Tips

• If hair runs very brassy, alternate Cool Silver with your regular shampoo rather than using it daily
• Wear gloves if you tone often — violet pigment can stain fingertips and porous surfaces
• Always pair with a conditioner or mask after — toning wash bases are not formulated to moisturise