REF Get It Straight N°241

Smoothing Heat-Protecting Straightening Cream

Get It Straight N°241 from REF is a smoothing, heat-protecting straightening cream built around Hydrolyzed Soy Protein and Hydrolyzed Quinoa. The cream is applied to towel-dried hair before blow-drying or flat-iron work — it tames frizz, lays the hair surface flat for a sleek finish and adds a thermal-protective layer between the strand and the styling tool. The formula is 100% vegan and made without sulphates or parabens.

Why Choose It?

• Smooths the hair surface and tames frizz for a straight, sleek finish
• Heat-protective layer between the strand and blow dryer or flat iron
• Anti-static, moisture-resistant film that helps the style hold through the day
• Hydrolyzed Quinoa and Soy Protein reinforce the hair structure
• 100% vegan formula, made without sulphates or parabens

Best For

Frizzy, hard-to-manage hair that needs a smoother, straighter finish and a heat-protective layer before blow-drying or flat-iron use. Suits anyone who styles with thermal tools regularly and wants a vegan, sulphate- and paraben-free straightening cream.

Pair with a matching REF smoothing shampoo for frizzy hair to prep the hair before styling with Get It Straight N°241.

• Wash the hair and towel-dry until it stops dripping.
• Dispense a coin-sized amount of cream into the palms — adjust upwards for longer or thicker hair.
• Distribute evenly through the lengths and ends, avoiding the scalp.
• Comb through to spread the cream from mid-lengths to tips.
• Blow-dry with a round or paddle brush, directing the airflow down the hair shaft.
• Finish with a flat iron in sections if a fully poker-straight look is wanted.

Tips

• Apply to towel-dried, not soaking wet hair — too much water dilutes the smoothing film.
• Use less product near the roots to keep volume at the crown.
• For thicker or more frizz-prone hair, layer a second light pass through the ends before flat-ironing.
• Store the cap closed and upright between uses to keep the formula fresh.